Posted by Sarah Shaw | Entreprenette | Simply Sarah
I am so excited! I was interviewed on the MS. CEO Radio show earlier this week.
If you want to learn how I launched my first handbag line and got tons of press for myself then tune in to Build it with Buzz.
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Interview with Marty Stevens-Heebner - Creator of Rebagz eco- chic handbags
Q: What is your name? Marty Stevens-Heebner
Q: Company name and website? I have three companies.
Rebagz Eco-Chic Handbags
Half the Sky Designs LLC
Altered Shoes
Q: We launched in: July 2007
Q: What is your business or what do you sell?
Rebagz™ Eco-Chic Handbags are made from colorful hand woven recycled juice packs and recycled rice sacks with vibrant graphics already printed on them. We’re human-friendly as well as eco-friendly because all our bags are made under fair trade conditions.
Q: Who or what was the inspiration behind your company?
My interest in eco-design and fair working conditions dates back to my human rights work in Chiapas, Mexico amid the aftermath of the Zapatista rebellion. I was amazed by the inventiveness of the artisans in Chiapas, who lacked resources but more than made up for that with their originality and flare.
Q: How did you get started?
Prior to launching my handbag line, I had a small but successful business creating original handcrafted jewelry. By the fall of 2006, I decided it was time to create an accessories line that would appeal to a broad market, and that’s when I decided to go into handbag design.
Q: How long before your business was profitable, or when is it projected to become profitable? Let’s just say the economic crisis affected our ability to be completely and consistently profitable.
Q: What significant obstacles (if any) have you faced & how did you overcome them?
The economic crisis! That and time management. We’re a small company and there are so many different hats I have to wear, especially with my book Altered Shoes coming out a few months ago.
Q: Do you ever feel like giving up at times? If so, what keeps you going?
What entrepreneur doesn’t get frustrated? But I’ve always been a problem solver, and believe that there are always opportunities in any problem. I also love what I do!
Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? All of the above! I also think it’s important to be very people-friendly because things like customer service can make or break you.
Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success? My publicist Lisa Elia – LisaEliaPR.com and ClearPublicist.com – has been instrumental in getting the word out about us. Thanks to her, we’ve been featured in dozens of magazines and newspapers. Not only does this generate buzz, but it also helped us indirectly as well. The most obvious example is that one small article in a trade publication was read by the person who then became our QVC liaison.
Press is vital! And Lisa’s one of the best. The great thing is she teaches you how to do it on your own through ClearPublicist.com!
Q: What was the worst advice someone gave you?
Being told I needed to be in showrooms all over the country. It’s incredibly expensive to position yourself that way, and there’s no guarantee they’ll really make the effort to sell your product. I’m very picky about what sales reps I’ll work with because you really need to make sure you’re working with people who have a strong work ethic and enjoy their work. That’s the trick!
Q: What are your business or personal goals for the next year?
To vastly expand our internet presence, plus I’ll be launching my consulting business via ManufacturingTheRightWay.com. I want to help entrepreneurs avoid the mistakes I made, so I can save them massive amounts of time and money in the manufacturing process.
Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Now’s a great time to do it! The economy’s beginning to show signs of life again, and as people start spending again, you’ll be ready to take advantage.
Q: is there anything else you wish I had asked?
I’m just so flattered you asked in the first place! Thanks very much for the opportunity.
I will add this: I think it’s becoming increasingly important to make sure that the people who make your product are doing so under fair and decent conditions. Also the whole environmental movement seems to (finally!) be here to stay. I hope that being eco-friendly and human-friendly becomes the norm rather than a niche in 10 years or so……….so why not just start off working that way?
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Article by Sarah Shaw | Entreprenette
Sarah teaches people how to take their “big idea” and turn it into a bankable tangible product.
When I received an email from Martha Stewart about the third annual Dreamers into Doers contest, it really got me thinking about all the things we - me and you - dream about our lives. Everyone has dreams, hopes and desires; but do we act on them or wait for them to happen to us? I have been a doer my whole life and have realized lately that I sometimes forget about my dreams - which is why this struck me as so poignant.
Do we need to make our dreams become a reality?
Do they happen naturally if they are meant to be?
Meaning – is there a higher self that controls your destiny?
I have been thinking about this now for a few days.
Since I have always been a doer – have an idea and make it happen kind of gal – I just “did” all the time and never really thought about my dreams in the sense of “Oh I’d like to do this now”. I think I usually just decided to make something happen and I’d start on the process. It might have been sort of unconscious. Like when I started my first handbag business - I didn’t really stop to think, “Can I really do this?” I never felt like the “doing part” was a job - It all sort of came naturally to me. I don’t mean the “how to” part – that I had to dig around and figure it out like everyone else. But I mean the passion to make it happen. I guess I never let anything get in my way when I was making a dream come true. So this makes me wonder – was it meant to be, was this my destiny? Or was it only my hard work that made it happen?
Cut to many, many years later – I am now a teacher/coach/mentor and LOVE it. I never did anything to become one – it happened naturally. I feel like I was drawn to teach what I know. Was this a dream I never knew I had? In fact, it was the farthest thing from my dreams. Funny story actually – I moved to LA after college to work in the movies as a costumer while I was applying to grad school to get a MFA in Costume Design. I wanted to design costumes on Broadway and thought I needed this degree. Ultimately, I got a full scholarship to NYU - but never went. By that time, I was already successfully working on movies in LA and didn’t see the “need” for a MFA since I wasn’t going to go to Broadway after all, and I never wanted to be a teacher! Funny how things come full circle when you least expect it!
That said, being an Entreprenette means that you are a doer of your dreams. Sometimes your dreams just unfold and happen before you, and the work part seems very minimal – like it sort of falls in your lap. Other times you work very hard to make your dream a reality – usually more often than not. Entreprenettes thrive on finding ways to make it happen, but at the same time, we find that if it is meant to be, it happens almost effortlessly. Being an Entreprenette means being committed to your vision and doing whatever it takes to get there. A strong vision puts so much power in your hands mentally, spiritually and physically. A vision will help you deal with adversity and get you through it. Knowing that you have to eat, drink and breathe your vision to achieve success is the key to being a successful Entreprenette.
Our dreams come in all sizes and shapes, personally and professionally. Dreams are an important part of real life as well as the imagination. When I think back on my life and the dreams that have become a reality I am amazed.
I speak French fluently
I worked on big Hollywood films
I launched a handbag line and it was hugely successful
I patented something
I married a Frenchman
I finally got pregnant – with identical twins, no less
I had an incredible friendship with my father
I am a business coach/teacher/mentor
What are your dreams and how are you becoming a doer today?
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