Archive for the Social Media

Let Your Light Shine

I have been ensconced in this 5-day incredible event with mind-blowing geniuses around me every day.

2 weeks ago I wrote about how distraction = inefficiency.  This was just something I had observed in my own life, and wanted to pass on the ways that I figured out to try to be as efficient as possible. Many of you thanked me for these pearls of wisdom.  Well, you’re welcome!

So, yesterday I heard Eban Pagen speak about the very same thing.  He even went on to say that distraction and interruption are the #1 priorty in business these days -  both of these things = ineffeciency.

His suggestion is to get into a routine and do the same thing every day at the same time.
Make a schedule and stick to it.  There are times to answer emails, engage in social media, do sales calls, take meetings, do interviews, talk to your friends, eat, etc…  His experience is that ritual helps you focus. It takes away the need to wonder what you should do next that’s for sure!!

Eban suggests that the morning hours are the most productive hours to get the important work done.  I totally agree.   You have way less distractions, chance is on your side that there wasn’t time for too many things to go wrong yet, and you can concentrate and give the BEST part of your brain power to the most important stuff you need to work on.

We live in a world of information overload.  Our inboxes are full all the time, the phones are ringing off the hook, and unless you make a commitment to turn it all off to concentrate on the ONE thing at hand, you are going to get distracted and in turn, generate mediocre results or maybe no results.

Let’s make a pledge to each other to have the most result oriented week ever.  Send me your pledge and I will hold you accountable.

I pledge to turn off my email and phone every time I sit down at my computer to do anything other than answer email.

I pledge to write down my tasks, hour by hour on my calendar so I know what I am doing every minute.

I pledge to wake up at least 30 minutes before my children and take some time for myself every morning.

Popularity: 77% [?]

7 Ways To Make Them Want You

By Sarah Shaw


Some people think that just having a super cool product is enough to make people want to buy it. Maybe you have done your research and know your customer, packaged it super cute, posted it on your website, sold it to a store or two and are now waiting for the rest of the world to find you. Good for you for getting it done and out there……but now comes the fun….. and hard part.

I know that a lot of you are thinking, “What is she talking about? The hard part was actually getting it made!” Yes, I agree, that can be hard, fun, challenging, creative, and invigorating. But the sales part – otherwise known as getting buyers to want you is the second half of the equation.

Since I am a bootstrapper, and in the trenches every day just like YOU working on my accessory line, I am always trying new sales strategies as everyone needs to fill the pipeline ALL the time.

Here are my Top 7 ideas to get your product out there for FREE so that buyers WANT you.

These are ideas you can use over and over with new “launches” each week to keep your customers intrigued and coming back for more.

1. Take a photo of your product in use. People need to be shown how to use it. Even if it’s as simple as note cards, suggest sending a handwritten (gasp!) note to someone each week thanking them for something they did for you. Come up with ways to use the cards other than as thank you’s. With the ease of email, we need to remind people about these “old fashioned” ways!

2. Send this photo out in your newsletter. Instead of always trying to “sell” your customers something, give them ideas of how to use what they already have or start giving them the idea that they NEED to have it. TIP: I switched from Constant Contact to Rate Point earlier this year and they have an automatic feed of your newsletter to your twitter page. One less step and you can customize the tweet……and they are cheaper. And no, I don’t get referral fees from them!

3. Post this image with some great text on your website. Changing the images weekly gives people a reason to visit more often (and hopefully purchase) if they are guided there by a clever photo and ideas of how to use your product. You may catch them needing a hostess gift or birthday present……they will need to hear from you often to remember to buy from you.

4. Post the image with your clever text on your Facebook Fan Page. You can even ask your fans to share the ways they use their note cards. Or even ask them for the creative ways to reuse or repurpose cards they receive. This creates interaction on your page which in turn creates more visibility and drives potential fans to your page and hopefully to your website to purchase.

5. Twitter it – Facebook just launched an automatic update of your posts to twitter. It should be on your fan page. Easy to set up. How easy is that? One less step to getting the word out.

6. Post these ideas on your blog. NO brainer here right? If you are connected on Network Blogs it will auto update it to Facebook and twitter for you.

7. Other ideas: Poll your Facebook Fans, see what they like about certain products you make or are thinking of making. Find complimentary companies on twitter and FB and make friends with them. You might be able to do a cross promo with them and drive fans to each other. Be sure to tweet about useful info not just about buying your products. Retweet (RT) things you find useful. You can use the search functions on both FB and Twitter to find good matches for you.

Popularity: 74% [?]

Distraction = Inefficiency

By Sarah Shaw


As an up and coming Entreprenette you are probably wearing many hats and often feeling overwhelmed. We all hope to walk into our office (or the dining room :O)) and hope to be able to cross everything off our to-do lists each day before it gets out of control …….right? I sure wish it was like that for me!! Obviously that’s not always a reality but here are a few tips to help you get closer to wiping the board clean and make the most of your time.


1. Power Hours: Assign hours or minutes to certain projects. Get a calendar going with times on it and really schedule yourself to get in a rhythm. Maybe you spend 1 hour 2x a day answering emails, 25 minutes on Social Media 2x a day, lunch, exercise, design, meetings, 5 minutes of stretching……you get the picture. Having power hours really gets the job done. Turn off everything else during that time and ONLY work on that. You will be amazed at how fast you can work when totally dedicated.


2. Realize your potential: Before you assign yourself a task, think about if you are the best person to do it or if it is something you can outsource. Even when the money is tight, sometimes outsourcing can free you up to do the things you really excel at and is a much better use of your time. Outsourcing is a great option if you really don’t enjoy the task or are just really bad at it.


3. Don’t assume; ask questions: When speaking to a prospective or current client, try to really understand what they are asking of you. Sometimes we just want to please and take on more that we can chew. You will waste a lot of time back tracking or trying to reinvent the wheel rather than just having listened well the first time and offering what was within your means or area of expertise.


4. Know when to go: Get off the phone as soon as possible. When a caller keeps you on the phone longer than necessary, gently prompt her to end the call. You could tell them that you have another call, that you are on a tight deadline or, if they have requested something, tell them that you want to get started on it immediately.


4a. Know when to listen: Get a voicemail ONLY system so you don’t have to answer the phone and can just check the messages a few times a day. You can always give special customers your cell number. I use Voicemail Depot for this myself and it works wonders for me and my team.


5. The desk makeover: Make your environment conducive to working. Organize your workstation to minimize wasted time searching for lost papers or files etc…This covers two areas: your actual work space and the area surrounding it. Take the time to clear your desk of any distractions - Think about the things you use on a regular basis and have those at the ready – everything else can go on a shelf waiting for its moment in time. You may want to find some storage type bins and or baskets you can use to help you be more organized and have easy access to the things you need to do your job.


6. Flex your muscles: Organize your files so you can find what you need quickly. I like to have files near my desk of things I am currently working on……Everything else is either on my laptop or in a filing cabinet.


7. Find your sweet spot: In retail they say, “Location, location, location.” The same is true in a home office. A desk located in a high-traffic area is as welcome as a marching band in a library. Try to find a quiet place to work so you can concentrate and be as efficient as possible. If this means on your bed then so be it….


8. Conserve gas: If you are in production mode or just have to travel a lot to visit with clients, stores or whatever else….try to plan out your week and group areas together to maximize your time. Most people are accustomed to waiting to be called upon, and will not feel like a day or two is neglectful of you. I think you will find you are more pleasant and happier to be there when you are not so rushed and trying to get more places than possible.

Popularity: 77% [?]

This Bag Is HOT HOT HOT

My friend Fern designed this bag and just gave me one as a gift.  Can I say how much I LOVE it? We are going to Colorado in a week and I am thrilled to have such a great travel bag.

Madbaggage is an eco-friendly vegan handbag line. Fashionable and green, the company is totally PVC-Free, made mostly of polyurethane with bamboo and coconut hardware. The MadBaggage mission is to make a difference with earth friendly choices. How awesome right?

1270-a1-l4
Mine is the celery color with black patent trim and is super chic!


Popularity: 100% [?]

Let’s Make a Difference

Started by a shrink and a stylist, Retail Therapy provides the latest in “feel good” apparel & accessories.  Their motto “take care of yourself, take care of the world” inspires us all to be organic, recycled, and earth-friendly in our products.

My twins have these tees and we just planted the hangtags in the garden.  I am so excited to see the flowers grow!

A LITTLE SOMETHING ABOUT THEIR COOL TEE SHIRTS…
• Tees made of organic cotton, recycled polyester & naturally occurring rayon
•  Tees made of 100% organic cotton
• Even our RT logo tag is organic cotton!
• “Feel good” shirts with positive messages
• Silk screened with non-toxic water based inks
• Prewashed so they are super soft & won’t shrink
• Individually rubbed with rocks to get that funky worn look
• Hang tags made of 100% post-consumer waste & embedded with flower seeds
• When tags are planted, wildflowers will grow… really, we’re not kidding!
• Hang tag string made from handmade recycled paper & tinted with vegetable dyes
• We donate a percentage of profits to charity
• Retail Therapy tees have already been seen on TV & are worn by celebs!
usweekly5002star-tees500

Popularity: 76% [?]

Build it with Buzz…….

Posted by Sarah Shaw | Entreprenette | Simply Sarah

I am so excited! I was interviewed on the MS. CEO Radio show earlier this week.
If you want to learn how I launched my first handbag line and got tons of press for myself then tune in to Build it with Buzz.

Popularity: 89% [?]

How I launched My Eco-Friendly Handbag Business

Interview with Marty Stevens-Heebner  - Creator of Rebagz eco- chic handbags

Q: What is your name? Marty Stevens-Heebner

Q: Company name and website?
I have three companies.
Rebagz Eco-Chic Handbags
Half the Sky Designs LLC
Altered Shoes

Q: We launched in: July 2007

rebagz_logo1

Q: What is your business or what do you sell?
Rebagz™ Eco-Chic Handbags are made from colorful hand woven recycled juice packs and recycled rice sacks with vibrant graphics already printed on them.  We’re human-friendly as well as eco-friendly because all our bags are made under fair trade conditions.

Q: Who or what was the inspiration behind your company?
My interest in eco-design and fair working conditions dates back to my human rights work in Chiapas, Mexico amid the aftermath of the Zapatista rebellion. I was amazed by the inventiveness of the artisans in Chiapas, who lacked resources but more than made up for that with their originality and flare.

Q: How did you get started?
Prior to launching my handbag line, I had a small but successful business creating original handcrafted jewelry.  By the fall of 2006, I decided it was time to create an accessories line that would appeal to a broad market, and that’s when I decided to go into handbag design.

Q: How long before your business was profitable, or when is it projected to become profitable? Let’s just say the economic crisis affected our ability to be completely and consistently profitable.

Q: What significant obstacles (if any) have you faced & how did you overcome them?
The economic crisis!  That and time management.  We’re a small company and there are so many different hats I have to wear, especially with my book Altered Shoes coming out a few months ago.
altered_shoes1
Q: Do you ever feel like giving up at times? If so, what keeps you going?

What entrepreneur doesn’t get frustrated?  But I’ve always been a problem solver, and believe that there are always opportunities in any problem.  I also love what I do!

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? All of the above!  I also think it’s important to be very people-friendly because things like customer service can make or break you.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success? My publicist Lisa Elia – LisaEliaPR.com and ClearPublicist.com – has been instrumental in getting the word out about us.  Thanks to her, we’ve been featured in dozens of magazines and newspapers.  Not only does this generate buzz, but it also helped us indirectly as well.  The most obvious example is that one small article in a trade publication was read by the person who then became our QVC liaison.

Press is vital!  And Lisa’s one of the best.  The great thing is she teaches you how to do it on your own through ClearPublicist.com!

Q: What was the worst advice someone gave you?
Being told I needed to be in showrooms all over the country.  It’s incredibly expensive to position yourself that way, and there’s no guarantee they’ll really make the effort to sell your product.  I’m very picky about what sales reps I’ll work with because you really need to make sure you’re working with people who have a strong work ethic and enjoy their work.  That’s the trick!

Q: What are your business or personal goals for the next year?
To vastly expand our internet presence, plus I’ll be launching my consulting business via ManufacturingTheRightWay.com.  I want to help entrepreneurs avoid the mistakes I made, so I can save them massive amounts of time and money in the manufacturing process.

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Now’s a great time to do it!   The economy’s beginning to show signs of life again, and as people start spending again, you’ll be ready to take advantage.

Q: is there anything else you wish I had asked?
I’m just so flattered you asked in the first place!  Thanks very much for the opportunity.

I will add this: I think it’s becoming increasingly important to make sure that the people who make your product are doing so under fair and decent conditions.  Also the whole environmental movement seems to (finally!) be here to stay.  I hope that being eco-friendly and human-friendly becomes the norm rather than a niche in 10 years or so……….so why not just start off working that way?

Popularity: 75% [?]

Father’s Day Dinner

Guest post by Sally Sampson - Author, Cookbook Writer, Mother

Father’s Day arrived just a few weeks after my husband and I separated. I wasn’t quite ready to cut the strings as far as my children were concerned so I invited him over for a Father’s Day dinner with his favorite foods. I planned on grilling and as luck would have it, there was a torrential downpour. I schlepped the extra grill, a small Smokey Joe, to the floor of the covered front porch and squatted down so that I was at grill level, turning the ribs just so and brushing them just so and all of a sudden I started to laugh and laugh at what I was doing: my soon-to-be ex inside, dry and warm, surrounded by our cute and adoring children, who were handing him chips coated with guacamole and me outside, alone, listening to the pelting rain, working so hard. Although I cared that the meal was delicious- and it was- my chief concern was that our children didn’t have to deal with the fallout from our problems but instead got to honor, pamper and love their father, which is, after all, the point of Fathers Day. 

One of the nicest things about this menu, other than pure deliciousness, is that the ingredients can all be purchased and prepped 3- 5 days ahead: let the avocadoes ripen, make the Slaw dressing, the rib glaze and the pie dough. Bake the ribs 2 days ahead and make the pie the day before. Viola! Father’s Day will be the breeze you need it to be……………
Guacamole (adapted from From Warehouse to Your House, Simon and Schuster, 2007)

511254nhsl_sl500_aa240_

The most important element in great guacamole is the avocadoes, which must be perfectly ripe: they should be supple and yield just slightly when you touch them. Since it’s rare to find them in this condition be sure to buy avocadoes at least 3- 5 days before the big day. To accelerate the ripening process, place the avocado in a paper bag with an apple. If it’s already ripe enough, simply refrigerate it; it won’t continue to ripen in the fridge.

Guacamole can be made a few hours ahead: cover tightly with plastic wrap, making sure the plastic comes in contact with the guacamole. This will prevent it from turning brown.

Yield: about 2 ½-cups

3 perfectly ripe avocadoes, peeled, pitted and coarsely chopped
1 small beefsteak tomato, coarsely chopped
3- 4 scallions, washed, roots and tops trimmed, chopped
1/4 cup chopped fresh cilantro leaves, plus additional for garnish
1/2-teaspoon cayenne pepper
½ -teaspoon kosher salt
1/8 teaspoon crushed red pepper flakes
1-2 tablespoons fresh lime juice
¼- ½ jalapeno pepper or chipotle chile, finely minced (optional)
Tortilla chips

Place all the ingredients in a bowl and toss gently to mix. Do not over-mix, the guacamole should be somewhat chunky.

Transfer to a serving bowl and serve immediately or place plastic wrap directly on top and refrigerate up to eight hours. Serve garnished with the cilantro sprigs and Tortilla Chips.

Glazed Baby Back Ribs (adapted from The Fifty Dollar Dinner Party, Simon and Schuster, 1998)

5188at4716l_sl160_

Serves 6

For the glaze:
2 garlic cloves, minced
½ teaspoon five spice powder (optional)
1 teaspoon chopped gingerroot
½- 1 teaspoon crushed red pepper flakes
¼ cup hoisin sauce
¼ cup plum sauce
¼ cup oyster sauce
3 tablespoons low sodium soy sauce
1/3 cup sherry vinegar

3 racks baby back ribs (about 2 – 2 ½ pounds each)

1 teaspoon kosher salt
½ teaspoon black pepper
½ bunch scallions, chopped, for garnish
¼ cup coarsely chopped cilantro leaves, for garnish

To make the glaze: Place the glaze ingredients in a small saucepan and bring to a boil over medium high heat. Set aside to cool.

Preheat the oven to 250 degrees.

Place the ribs in a large baking pan, transfer to the oven and bake 1 ½ hours. Drain off the fat and coat with the glaze. Cover and refrigerate at least overnight and up to three days.

To cook the ribs: Prepare a grill.
Place the ribs on the grill, sprinkle with the salt and pepper and cook, brushing with glaze from time to time, until deeply browned on both sides, 10- 15 minutes. Cut into 6 slabs, transfer to a platter and serve immediately, garnished with the scallions and cilantro.

Asian Slaw (Also from the $50 Dinner Party)
This crunchy, colorful coleslaw is a delicious change from the mayonnaise-laden American version.

Serves 6

For the dressing:
6 tablespoon seasoned rice wine vinegar
6 tablespoons canola oil
2 teaspoons sugar
1 teaspoon black pepper
1 teaspoon kosher salt

1 head red cabbage, shredded
2 carrots, cut into julienne
8 scallions, finely sliced

¼ cup lightly toasted sliced almonds
¼ cup lightly toasted sesame seeds

To make the dressing: Place the ingredients in a small bowl and mix well.
To make the slaw: Place the cabbage, carrots and scallions in a medium size bowl, toss, add the dressing and toss again. Cover and refrigerate at least one hour and up to 4. Add the almonds and sesame seeds just prior to serving.

Fresh Blueberry Pie (adapted from The BakeSale Cookbook, Simon and Schuster, 2000)

51h7a5m1a3l_bo2204203200_pisitb-sticker-arrow-clicktopright35-76_aa240_sh20_ou01_
Some people will insist that this be served with vanilla ice cream but for me, this is perfect as is.

For the crust:
3 cups all purpose flour
¾ teaspoon kosher salt
1-2 tablespoons sugar
½ pound (2 sticks) unsalted butter, chilled or frozen, cut into small bits
4-6 tablespoons ice water

For the filling:
2 ½- 3 pints fresh blueberries, well washed
2/3 cup sugar
¼ cup all purpose flour or 3 tablespoons cornstarch
½- 1 teaspoon finely grated lemon zest (optional)

Preheat the oven to 400 degrees.

To make the crust: Place the flour, salt and sugar in a food processor and process until combined. Add the butter, bit by bit, and process until it has the consistency of coarse cornmeal. Gradually add the water and process until the dough pulls away from the sides. Divide in half and form into balls. Press down to form discs. Cover and refrigerate at least one hour and up to 1 day.

Roll out each disc into a 12 inch circle and gently place one in a 9- 9 1/2 inch pie pan.

To make the filling: Place the blueberries, sugar, flour and lemon zest, if using, in a large bowl and toss well. Place the mixture in the unbaked pie shell and cover with the top crust.

Transfer the pie to the lowest shelf in the oven and cook for 15 minutes. Lower the heat to 350 degrees and cook until the fruit starts to bubble and the crust is golden brown, about an additional 30- 45 minutes. Cool to room temperature.

Popularity: 54% [?]

How I get my kids to giggle at lunch

Interview with Gina Flanagan of Lunch Box Cards - Creative cards to make your child giggle

klbc-logo-120px

Q: What is your name? Gina Flanagan

Q: Company name and website? KidsLunchBoxCards.com

Q: We launched in: March 2008

Q: What is your business or what do you sell? We manufacture and sell fun, colorful lunch cards full of interesting facts, riddles and wacky true stories to make your child giggle at lunch.

Q: Who or what was the inspiration behind your company? My daughter Leila. When she was in 2nd grade, Leila would complain about not having friends at school. During those days, when I went to kiss her goodnight, I would feel tears running down her cheeks, and

she would tell me about how she would sit alone at lunch and how humiliating it was. It felt like my heart was splitting in half, and I knew I had to do something. I had recently quit being a costume illustrator for feature films to be a stay at home mom. I started drawing fun cartoons with riddles, quizzes and true wacky stories that I knew would make her giggle, and I put them into her lunch.  The lunch cards worked so well, it changed my daughters life. Kids

would gather around her to see the card-of-the-day and try to answer the quizzes or riddles correctly. The cards sparked conversation, and now she has a huge group of friends. I also used them for my two little girls -if there was a card in their lunch- all of a sudden

mornings were easy!

gina_flanagan126

Q: How did you get started? Other moms started calling asking where I got the lunch cards. I realized I might have a business so I decided to try to go to print with one set and see what would happen. I knew I would need graphics, so I asked my friend Rose to come on board. We

created test cards- to see what  kids of different ages and genders liked and didn’t like, and what size would be best. After that was accomplished, I asked my retired father (who

created Rice-A-Roni and was the president of family owned Ghirardelli

Chocolate & Golden Grain Macaroni) to be my investor, my husband Markus (an actor who plays the dad on the t.v.show “Unfabulous” )to be in charge of marketing and my very

smart brother to handle all the legal stuff!

Q: How long before your business was profitable, or when is it projected to become profitable? It may be another year before it becomes financially profitable, but emotionally it has been profitable from day 1!

Q: What significant obstacles (if any) have you faced & how did you overcome them? I think our biggest obstacles so far have been what size to make the lunchcards, how to prepare the artwork for print, how the cards should be packaged and displayed.  We are still working out all the kinks but are moving along at each step of the way.

Q: Do you ever feel like giving up at times? If so, what keeps you going? Never. I love it and I see how happy it makes my children. It inspires me work to harder and to share it with other children.

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? I think the most important quality is to love what you are doing. We already have too much to do- if our work isn’t a haven, we run the risk of being miserable.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success?  I think all my years working on movies with talented Costume Designers really helped me understand success and be able to be more organized and understand deadlines.  Doing my own thing now, I have to rely on my own sources for networking and marketing. I book reviews and giveaways on mommy type blog sites.  The internet is a powerful way to market your product in a very cost effective way.

Q: What was the worst advice someone gave you? To hurry up. I rushed going to print and ended up paying a fortune in printing costs. NEVER rush, always do your research and find the best manufacturing price or your profit margin is blown and your prices become too high.

Q: What are your business or personal goals for the next year? To redesign my website and attract advertising.

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Starting a business is time consuming. Make sure you have the time to commit to it, if you don’t, you will always feel frustrated.

Q: is there anything else you wish I had asked?

Yes. How do you market to your customers?

I created a monthly e-newsletter as a marketing tool.  I have a blast creating it. In writing it I meet moms doing amazing things, and find healthy products I would have never known about. In sharing my findings with other moms I am able to stay in contact with my customers and hope they share my product and newsletter with others.

riddle-120px

Popularity: 64% [?]

Are you your own best advocate?

Article by Sarah Shaw | Entreprenette
Sarah teaches people how to take their “big idea” and turn it into a bankable tangible product.

As funny as this may sound, it struck me today as I was drying my hair that we are our OWN best advocate.  I know this deep down inside but I often forget, or just don’t think about it. Note to self: Think about this every day all the time! We know our products best and should be talking about them, working them into conversations and GETTING them into the hands of potential users as often as possible.OK back to my hair – I have curly hair but really prefer straight (the grass is always greener right?) and drag out that blow dryer and products galore to get it that way.

So last weekend I held a seminar about the 10 simple steps to starting a product line and I was given a leave-in conditioner sample to try out by a woman there.  I have to say – I  was immediately suspicious when she said, “This is the best  detangler, static controller, frizz stopper you will ever try and on top of that, it has all kinds of vitamins and stuff to make your hair shiny.”  “Yeah right” I thought!  Anyhow, a week later when I realized I forgot to try it – I tried it today…… I am amazed!

IT WORKED!
IT WAS A MIRACLE

She was 100% correct.  I am hooked.  I wrote her the gushiest note ever and she now has a client forever!  She took the time to hand me a sample, follow up with an email and see where it got her?

IT WAS A MIRACLE

She was 100% correct.  I am hooked.  I wrote her the gushiest note ever and she now has a client forever!  She took the time to hand me a sample, follow up with an email and see where it got her?

Talking about your product (or idea if at that stage) will only help spread the word and attract new buyers.  You have the passion and commitment to make this happen more than anyone; more than your sales reps, more than your stores, more then your BFF, your significant other, and more than your mom.   If you want your hair to look as great as mine did (does?) then click here to buy her Vita Plexx.  This is a total shameless plug and she has no idea I am doing this!

Be BOLD, take action steps today to reach out to the people you are most afraid of.
Is it stores? The media?

Here are a few pointers to ATTRACT your next potential customer:

1.    Create a list of “dream stores” - Call them all and find out who the buyer is.                                        A few ways to find these stores are:

  • Magazines (online and in person)   example: Luckymag
  • Look at competitors websites and “borrow” their list.
  • Google Google Google ex:  Boutiques Denver – you will see how many retail stores come up - then call call call.
  • Trade lists with a friend in similar industry

2.    Make sure your catalogs are up to date and looking good.
3.    Stay on top of your current stores – call or email, check in from time to time to see how sales are going, make friends with the buyer.
4.    Reach out to the media.  If you don’t want to go sit in a bookstore and find the contacts yourself, you can join seeking designers.com for $20/month and they provide media lists and PR opps FREE with your membership + you get to build a little store on their website for more exposure. Awesome right?
5.    Join helpareporterout for FREE PR opps 3x  a day.
6.    Join some networking groups that cater to products or your demographic.  I like smartyla and savorthesuccess
7.    Twitter, Facebook, Linkden, etc……….
8.    Send email updates with specials from your website
9.    Offer an incentive to get them to sign up on your mailing list.  I offer 25% off on Simply Sarah
10.    TALK about it with as many people as possible all the time.


As Featured On EzineArticles

Popularity: 57% [?]

Enter your email address:

Delivered by FeedBurner