Archive for the Simply Sarah

Are you Ready to Make a Change?

I have been thinking a lot this week how hard it can be to decide to move forward with a new plan of action. The ladies in my current 26-week Tele-seminar are all moving forward with new ideas and it got me thinking about myself and what I am doing to move forward these days since I am not actually designing anything new right now. What I came to realize is that I wanted new solutions - fresh ideas and a new plan.

I too can get stuck and not know what to do next, or how to improve sales, attract new customers, or just feel stale about how I am doing things. I LOVE new ideas and try to always be coming up with something or some new way to do things – but no one is perfect right?

When I first started my handbag line I didn’t have plan of action. I just had an idea and thought it’d be fun to try to make it. As I progressed and my line started to take off, I realized how important a plan is, as well as a support team to help you execute it. Since I didn’t know the first thing about anything to do with manufacturing, selling, promoting or how to build a website I relied on people I met along the way to give me some advice and tried it all myself. I am a big believer in trying it all yourself first so you understand what needs to be done so you can know how to instruct the person helping you do the task.
I realized last week, that with everything I have going on in my life with work, my 17 month old twins, classes I am taking and teaching, that I had sort of let the delegating fall by the wayside – actually off the cliff the truth be told.

I recently met a very interesting man through a mastermind group I go to once a month at Ketchup in West Hollywood. I love this group. I find sitting with other entrepreneurs is so invigorating and gets your creative juices flowing. Anyway – this guy has a company that does market intelligence research to help you determine the best approach for your brand. He states “Information is the key to the market knowledge and success”. I was so taken by his presentation (and the fact that he thought he could really help me get a competitive edge going with my handbag hanger) that I hired him to consult for my Simply Sarah bluepoochihh200Company. I am so excited by the prospect of all the new information and the ideas he is going to bring me I don’t know how I am going to wait the 4 weeks for the full report! By just taking this ONE step, I feel totally reinvigorated and have a brand new excitement towards my own products.

I feel like I have a new plan of action and am looking forward to implementing it.

* What is your plan of action?
* What can you change about they way you are doing things this week?
* How can you take the first step towards realizing your ideas?
* Can you get something down on paper this week?

Here are a few simple steps to get your new ideas in motion:

Once you are armed with this information you may feel inspired to get an action plan and turn that “big idea” into a real product!

1. Write a description of your idea
2. How did you come up with this idea?
3. What does it look like?
4. How does it work?
5. Does it solve a problem for people?
6. What are the benefits?
7. Do you have a name for it?
8. What makes it unique
9. Who will buy it?
10. Where will you market it?

I want to hear from you – are you inspired?

Popularity: 29% [?]

10 Ways to use your Cosmetic Bags

10 Ways to Use Your Simply Sarah Cosmetic Bags


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1. Purse Blunders?- Make sure to keep all your make-up and toiletries in our bags that are coated with plastic on the inside.  When on the go they keep messes to a minimum and style to a maximum!
2. Simple Garden Secret- Keep all your gardening supplies in a large square bag so you always know where your favorite tools are!
3. Arts and Crafts - Make sure your arts and crafts area is neat and tidy! Our assorted sizes of bags will cover all your crafting needs! The large sqaure bags are perfect for watercolors and paint brushes since they are coated on the inside.
4. Spills in the Luggage got you down? No more spills in the luggage for our jet-setting fashionistas with our coated travel bags.
5. Night Stand Styling- Keep a small sasha on your night stand filled with all your bedside essentials
6. Baby Diaper Overload? Make any bag a diaper bag! Fill a large square bag with diapers and toss it in your bag and fill a small sasha with baby powder, creams and everything else.
7. Guests Coming into town? Show some hospitality by giving your guest a sasha bag filled with toiletries on the night stand.
8. Kids toys scattered in your car? Have your kids each fill a large square bag with their favorite toys for car rides.

9. Jewelry All Over?
Place a few clutches around the house in the spots you find yourself taking your jewelry off.

10. Summer Fun-
Sasha Sets are the perfect graduation gift for the grad heading off to college.  Also the fun bright colors make our cosmetic bags great for children going off to summer camp to keep all their essentials in.

Popularity: 21% [?]

Do you Want to Create an Upside to the Recession?

Article By Sarah Shaw | Entreprenette

I have been knee deep in my new 26-week Entreprenette course for the past few weeks and am so inspired by the projects these women are bringing to the world.  And to top this off, I feel like every time I open a magazine or the newspaper these days there’s an article about someone FINALLY taking the steps to launch their “big idea”.  I feel totally surrounded by innovation and creativity.
Do you get as excited as I do when you hear people talking about their ideas?   When I hear ideas, my mind starts to whirl, I start to visualize and get these amazing colorful pictures. I start to see the item in stores, magazines and even on people or in a house.  Sometimes I have to bite my tongue to keep from overwhelming them with my ideas about how they can get started and manufacture it, market it, package it, and get PR……..my mind just starts ticking and I want to teach them everything I know! I have a very photographic mind and when ideas start flowing I can “see” them very quickly  - it has been a very useful tool for me over the years – especially with designing my own line.

Did you know that during the great depression the ideas for the
Twinkie, Monopoly and the Photocopier were born?

What will this recession be remembered for?
What will be created today, tomorrow and the next day?
Will you be one of the innovators mentioned in greatness?
What are you waiting for?

This is the time to launch that idea you’ve been sitting on for years.
Don’t’ let someone else beat you to it.
Did you know:

  • Inventors groups have doubled in size.
  • Patent filings are going up each day for individuals, while going down for large corporations who are cutting back.
  • Licensing companies phones are ringing off the hook.

I read this article in the LA Times about students from The Pratt  Institute in NY who were challenged to create their “big idea” for $1.  How can that be done you wonder? Well I wondered as well and was so impressed by their ingenuity and drive to create interesting products for $1 or less.
You can do it too!
Now is the time to get moving and create that prototype you’ve been dreaming about.
What are you waiting for?
Go ahead – take the $1 challenge.  What can you find, borrow, or get to make this happen?
Start at home – make a prototype with anything on hand.  Use clay, paper, wire, socks, bed sheets, whatever will be easiest for you.  Glue it, staple it, bake it.  Visit the hardware store for more unusual items needed.  Ask friends, a handyman, even your husband, dad, brother, mother, sister, wife or significant other for help if they‘re handy.
OK how does it look?
Let us know – we want to support you.

Popularity: 33% [?]

Build it with Buzz…….

Posted by Sarah Shaw | Entreprenette | Simply Sarah

I am so excited! I was interviewed on the MS. CEO Radio show earlier this week.
If you want to learn how I launched my first handbag line and got tons of press for myself then tune in to Build it with Buzz.

Popularity: 44% [?]

10 Ways to use your Handy Hold All®

To purchase a Handy Hold All go to Simply Sarah.
Use coupon code MOMPRENETTE for FREE shipping.

1. Organize your handbags.
The Handy Hold All is the perfect solution to keeping your closet neat and your handbags looking like new!
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2. Clean up your hubby’s baseball caps.
Are baseball caps scattered all around your house? Now you can put them all in one area. And the next time he asks where is favorite cap is you will actually know!

3. Coat Closet Boredom?
The next time guests walk in your front door and you offer to take their bag and coat, you will impress them with your super organized and cute coat closet!

4. Hang up your favorite scarves.
Keep your favorite scarves from getting wrinkled or lost by hanging them up on The Handy Hold All.

5. Dorm Room Disasters?
No more! Keeping small dorm rooms organized and cheery is always a challenge. Not any longer! Make sure to send one in your next care package!

6. Tight on Closet Space in the Guest Room?

Hang a Handy Hold All on the back of your guest door and slip some hangers through the loops and Voila! An instant closet!

7. Are Bulky Winter Jackets Taking Up Excess Space in Your Closet?
Solution, hang The Handy Hold All up in your attic, slip some hangers through the loops and add your winter jackets/coats. Now go shopping for some new spring/summer clothes to fill up all your new found closet space!

8. Too Many Necklaces? Too Little Time?
Let The Handy Hold All help you out! Collect all your necklaces around the house and hang them up. Problem Solved! Now get back to what you were doing!

9. Baby Bags and Packs Weighing You Down?
Pick a bright fun Handy Hold All that your baby will enjoy looking at and hang all your baby bags on back of your baby’s room door.

10. Gifts!!  Gifts!! Gifts!!
*Need a last minute hostess gift?
*Know a High School Grad going to College and need the perfect Gift?
*In a bind because it’s your friend’s birthday and she already has everything?
*Still searching for that perfect anytime gift?

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The Handy Hold All comes in a box with a over the door hook making it the perfect instant gift!

Popularity: 24% [?]

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