Archive for the Innovative ideas

10 Ways to use your Cosmetic Bags

10 Ways to Use Your Simply Sarah Cosmetic Bags


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1. Purse Blunders?- Make sure to keep all your make-up and toiletries in our bags that are coated with plastic on the inside.  When on the go they keep messes to a minimum and style to a maximum!
2. Simple Garden Secret- Keep all your gardening supplies in a large square bag so you always know where your favorite tools are!
3. Arts and Crafts - Make sure your arts and crafts area is neat and tidy! Our assorted sizes of bags will cover all your crafting needs! The large sqaure bags are perfect for watercolors and paint brushes since they are coated on the inside.
4. Spills in the Luggage got you down? No more spills in the luggage for our jet-setting fashionistas with our coated travel bags.
5. Night Stand Styling- Keep a small sasha on your night stand filled with all your bedside essentials
6. Baby Diaper Overload? Make any bag a diaper bag! Fill a large square bag with diapers and toss it in your bag and fill a small sasha with baby powder, creams and everything else.
7. Guests Coming into town? Show some hospitality by giving your guest a sasha bag filled with toiletries on the night stand.
8. Kids toys scattered in your car? Have your kids each fill a large square bag with their favorite toys for car rides.

9. Jewelry All Over?
Place a few clutches around the house in the spots you find yourself taking your jewelry off.

10. Summer Fun-
Sasha Sets are the perfect graduation gift for the grad heading off to college.  Also the fun bright colors make our cosmetic bags great for children going off to summer camp to keep all their essentials in.

Popularity: 21% [?]

Coaching the Modern Mom

Interview with Carley Knobloch - Creator of Mother Craft Coaching
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Q: What is your name? Carley Knobloch

Q: Company name and website? Mothercraft: Coaching the Modern Mom
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Q: We launched in: Feb 2007

Q: What is your business or what do you sell?
I help moms manage their crazy schedules, create unique career choices that work for them, parent purposefully, and live extraordinary lives.

Q: Who or what was the inspiration behind your company?

When I became a mom, I felt like I had a lot of resources to teach me how to be a good parent (ie. Mommy & Me, toddler classes, books, etc.) but no one to help me reconcile all the not-so-pretty emotions I was having trying to process my new life as a stay-at-home mom.  Who was I now, without my job? Was I the only one who didn’t love every moment of being a mom? How could I further my own personal development and feed my soul and ambitions without feeling guilty or selfish? I certainly didn’t have any friends who were talking about this! The idea for Mothercraft was born: I wanted to provide a different kind of support system for moms, not centered around parenting, but around a mom’s growth and development as a person.
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Q: How did you get started?
Not long after my daughter was born, I read a magazine article about life coaching. I had already been mentoring a few moms I knew on these issues, but didn’t call myself a life coach. When I read that article, I knew that coaching was format I’d been looking for to help me work with moms in the way I had imagined.  I became a certified life and career coach through the Life Purpose Institute, and set out to create the Mothercraft system— my own tools and materials to enable moms to bust through their obstacles and excel at managing their lives.  Created by a mom, for moms.

Q: How long before your business was profitable, or when is it projected to become profitable? I work from home, and do most of my coaching over the phone, so my overhead is very low.  So it was profitable from the time I started!

Q: What significant obstacles (if any) have you faced & how did you overcome them?

So far, my biggest obstacles have been marketing and messaging.  I’m constantly refining how to explain what it is that I do, showing them how a coach can impact— and in some cases revolutionize— their lives.  Even though all my clients have individual situations and needs, we share so many goals and obstacles, so showing people how I can solve their most common problems, and helping them understand how finding solutions can help them earn more money/get more done/give them more time/create more equanimity… that’s the challenge! I’ve learnt a lot and continue to tweak my messaging.

Regarding marketing, it’s really true what they say: It doesn’t matter if you’re the best at what you do if no one knows about you!  It took a while for me to create relationships and systems to help me promote my offerings.  I continue to measure different marketing efforts to see what works for my target market.  Ultimately, my biggest successes have come from speaking engagements and events where people can see me face to face.  In a service-based business like mine, people really respond when they can meet me and interact with me.  They feel more comfortable investing in this process if they get a sense that they’ll like working with me first.

Q: Do you ever feel like giving up at times? If so, what keeps you going?
Totally! When things slow down, and I’m not getting the influx of clients that keep me motivated and focused, the negative talk creeps in: “What are you doing? No one wants to pay for this service… you’d better quit!”  What keeps me going is the response I get back from my clients after our work together.  Just knowing that I can be a resource in what can be such an isolating and confusing time is so rewarding.  When I’m working with my clients, I know I’m doing the work I was meant to, and there’s no better feeling!

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? Yes, yes, and yes! Women entrepreneurs are some of the coolest, smartest people I know, and they have mastered countless skills that men never have to even learn! Support, not just from family, but from teachers, neighbors, workmates… it’s all so important.  Our culture has adopted this idea that every woman’s family is “their responsibility”, but we all need to be supporting each other to raise truly great children.  Time management is a big one that I’m supporting a lot of clients with and developing products around right now.  All the life hacks and productivity skills we had before we became moms are relatively useless, and once we become sleep-deprived, mommy-brain-endowed women we have to relearn how to manage our time.  Creating boundaries is a very powerful skill that can be a big guilt-buster women entrepreneurs, especially moms.  Focus on the task at hand, wherever you are.   Create boundaries around your time so that you can work while at work and be truly present with your family when you’re at home.  Even work-at-home moms can accomplish this by creating a schedule and sticking to it.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success? The book, “The Growth and Development of Mothers” by Angela Baron McBride was hugely influential and the framework for Mothercraft.  I highly recommend it to anyone who struggles with ambivalence or integrating all parts of themselves into our culture’s very narrow definition of “good mother”.

Yoga and breath work have been lifelines for me.  I became a certified yoga instructor in 2008, and the tools I learned help me be more aware of my body, trust my intuitions and decisions as a mom, and an entrepreneur.  I oxygenate my body, calm my thoughts, and reduce my anxiety level just by breathing intentionally throughout the day.

I love technology and use lots of it to get me through the day. (My iPhone has changed my life and business!)  My most critical tool, however, is still my notebooks. The more I can get out of my head and into a list (quickly!) the less anxiety I feel throughout my day.  So I have little notebooks planted everywhere— in my purse, in my car, on the kitchen counter.  Once every day or so, I go through the notes I’ve made and process them into central lists (I love Gmail tasks or Ta-da List, both free!) that I can reference on my iPhone throughout the day. This way, no matter how much I have going on, I never have “a lot on my mind”.  Mastering this skill transformed the way I get things done.
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Q: What was the worst advice someone gave you?
Can’t think of any especially bad bits of advice that I’ve received, but I have some advice about advice! Remember that advice comes from outside you, so extract what you need, and disregard what you don’t.  Surround yourself with smart people, learn from them, but don’t forget to listen to your gut!

Q: What are your business or personal goals for the next year?

I will be launching year-long support groups, online coaching options, my first ebook and a teleclass. Lots of different ways for moms to work with me, support one another, learn and grow!

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Don’t get overwhelmed. There is so much to learn and know, and it takes time to grasp it all. Honor wherever it is that you are right now, and take small, incremental steps forward. It’s so worth it to jump in, so don’t let your fears stop you!

Q: is there anything else you wish I had asked?
Both motherhood and entrepreneurship are tough jobs, and very isolating. It’s so vital that you have a positive community around you to succeed on both fronts.  Surround yourself with like-minded people, who cheer you on and don’t drag you down, people who provide a safe environment in which to test ideas, get feedback and take action.  I have experienced the biggest moments of growth in my business and my thinking when I’ve surrounded myself with smart, supportive women. If you don’t have that community, go out and find it… or start your own group! It’s so worth it!

Popularity: 34% [?]

Do you Want to Create an Upside to the Recession?

Article By Sarah Shaw | Entreprenette

I have been knee deep in my new 26-week Entreprenette course for the past few weeks and am so inspired by the projects these women are bringing to the world.  And to top this off, I feel like every time I open a magazine or the newspaper these days there’s an article about someone FINALLY taking the steps to launch their “big idea”.  I feel totally surrounded by innovation and creativity.
Do you get as excited as I do when you hear people talking about their ideas?   When I hear ideas, my mind starts to whirl, I start to visualize and get these amazing colorful pictures. I start to see the item in stores, magazines and even on people or in a house.  Sometimes I have to bite my tongue to keep from overwhelming them with my ideas about how they can get started and manufacture it, market it, package it, and get PR……..my mind just starts ticking and I want to teach them everything I know! I have a very photographic mind and when ideas start flowing I can “see” them very quickly  - it has been a very useful tool for me over the years – especially with designing my own line.

Did you know that during the great depression the ideas for the
Twinkie, Monopoly and the Photocopier were born?

What will this recession be remembered for?
What will be created today, tomorrow and the next day?
Will you be one of the innovators mentioned in greatness?
What are you waiting for?

This is the time to launch that idea you’ve been sitting on for years.
Don’t’ let someone else beat you to it.
Did you know:

  • Inventors groups have doubled in size.
  • Patent filings are going up each day for individuals, while going down for large corporations who are cutting back.
  • Licensing companies phones are ringing off the hook.

I read this article in the LA Times about students from The Pratt  Institute in NY who were challenged to create their “big idea” for $1.  How can that be done you wonder? Well I wondered as well and was so impressed by their ingenuity and drive to create interesting products for $1 or less.
You can do it too!
Now is the time to get moving and create that prototype you’ve been dreaming about.
What are you waiting for?
Go ahead – take the $1 challenge.  What can you find, borrow, or get to make this happen?
Start at home – make a prototype with anything on hand.  Use clay, paper, wire, socks, bed sheets, whatever will be easiest for you.  Glue it, staple it, bake it.  Visit the hardware store for more unusual items needed.  Ask friends, a handyman, even your husband, dad, brother, mother, sister, wife or significant other for help if they‘re handy.
OK how does it look?
Let us know – we want to support you.

Popularity: 34% [?]

Build it with Buzz…….

Posted by Sarah Shaw | Entreprenette | Simply Sarah

I am so excited! I was interviewed on the MS. CEO Radio show earlier this week.
If you want to learn how I launched my first handbag line and got tons of press for myself then tune in to Build it with Buzz.

Popularity: 45% [?]

How I launched My Eco-Friendly Handbag Business

Interview with Marty Stevens-Heebner  - Creator of Rebagz eco- chic handbags

Q: What is your name? Marty Stevens-Heebner

Q: Company name and website?
I have three companies.
Rebagz Eco-Chic Handbags
Half the Sky Designs LLC
Altered Shoes

Q: We launched in: July 2007

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Q: What is your business or what do you sell?
Rebagz™ Eco-Chic Handbags are made from colorful hand woven recycled juice packs and recycled rice sacks with vibrant graphics already printed on them.  We’re human-friendly as well as eco-friendly because all our bags are made under fair trade conditions.

Q: Who or what was the inspiration behind your company?
My interest in eco-design and fair working conditions dates back to my human rights work in Chiapas, Mexico amid the aftermath of the Zapatista rebellion. I was amazed by the inventiveness of the artisans in Chiapas, who lacked resources but more than made up for that with their originality and flare.

Q: How did you get started?
Prior to launching my handbag line, I had a small but successful business creating original handcrafted jewelry.  By the fall of 2006, I decided it was time to create an accessories line that would appeal to a broad market, and that’s when I decided to go into handbag design.

Q: How long before your business was profitable, or when is it projected to become profitable? Let’s just say the economic crisis affected our ability to be completely and consistently profitable.

Q: What significant obstacles (if any) have you faced & how did you overcome them?
The economic crisis!  That and time management.  We’re a small company and there are so many different hats I have to wear, especially with my book Altered Shoes coming out a few months ago.
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Q: Do you ever feel like giving up at times? If so, what keeps you going?

What entrepreneur doesn’t get frustrated?  But I’ve always been a problem solver, and believe that there are always opportunities in any problem.  I also love what I do!

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? All of the above!  I also think it’s important to be very people-friendly because things like customer service can make or break you.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success? My publicist Lisa Elia – LisaEliaPR.com and ClearPublicist.com – has been instrumental in getting the word out about us.  Thanks to her, we’ve been featured in dozens of magazines and newspapers.  Not only does this generate buzz, but it also helped us indirectly as well.  The most obvious example is that one small article in a trade publication was read by the person who then became our QVC liaison.

Press is vital!  And Lisa’s one of the best.  The great thing is she teaches you how to do it on your own through ClearPublicist.com!

Q: What was the worst advice someone gave you?
Being told I needed to be in showrooms all over the country.  It’s incredibly expensive to position yourself that way, and there’s no guarantee they’ll really make the effort to sell your product.  I’m very picky about what sales reps I’ll work with because you really need to make sure you’re working with people who have a strong work ethic and enjoy their work.  That’s the trick!

Q: What are your business or personal goals for the next year?
To vastly expand our internet presence, plus I’ll be launching my consulting business via ManufacturingTheRightWay.com.  I want to help entrepreneurs avoid the mistakes I made, so I can save them massive amounts of time and money in the manufacturing process.

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Now’s a great time to do it!   The economy’s beginning to show signs of life again, and as people start spending again, you’ll be ready to take advantage.

Q: is there anything else you wish I had asked?
I’m just so flattered you asked in the first place!  Thanks very much for the opportunity.

I will add this: I think it’s becoming increasingly important to make sure that the people who make your product are doing so under fair and decent conditions.  Also the whole environmental movement seems to (finally!) be here to stay.  I hope that being eco-friendly and human-friendly becomes the norm rather than a niche in 10 years or so……….so why not just start off working that way?

Popularity: 49% [?]

Father’s Day Dinner

Guest post by Sally Sampson - Author, Cookbook Writer, Mother

Father’s Day arrived just a few weeks after my husband and I separated. I wasn’t quite ready to cut the strings as far as my children were concerned so I invited him over for a Father’s Day dinner with his favorite foods. I planned on grilling and as luck would have it, there was a torrential downpour. I schlepped the extra grill, a small Smokey Joe, to the floor of the covered front porch and squatted down so that I was at grill level, turning the ribs just so and brushing them just so and all of a sudden I started to laugh and laugh at what I was doing: my soon-to-be ex inside, dry and warm, surrounded by our cute and adoring children, who were handing him chips coated with guacamole and me outside, alone, listening to the pelting rain, working so hard. Although I cared that the meal was delicious- and it was- my chief concern was that our children didn’t have to deal with the fallout from our problems but instead got to honor, pamper and love their father, which is, after all, the point of Fathers Day. 

One of the nicest things about this menu, other than pure deliciousness, is that the ingredients can all be purchased and prepped 3- 5 days ahead: let the avocadoes ripen, make the Slaw dressing, the rib glaze and the pie dough. Bake the ribs 2 days ahead and make the pie the day before. Viola! Father’s Day will be the breeze you need it to be……………
Guacamole (adapted from From Warehouse to Your House, Simon and Schuster, 2007)

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The most important element in great guacamole is the avocadoes, which must be perfectly ripe: they should be supple and yield just slightly when you touch them. Since it’s rare to find them in this condition be sure to buy avocadoes at least 3- 5 days before the big day. To accelerate the ripening process, place the avocado in a paper bag with an apple. If it’s already ripe enough, simply refrigerate it; it won’t continue to ripen in the fridge.

Guacamole can be made a few hours ahead: cover tightly with plastic wrap, making sure the plastic comes in contact with the guacamole. This will prevent it from turning brown.

Yield: about 2 ½-cups

3 perfectly ripe avocadoes, peeled, pitted and coarsely chopped
1 small beefsteak tomato, coarsely chopped
3- 4 scallions, washed, roots and tops trimmed, chopped
1/4 cup chopped fresh cilantro leaves, plus additional for garnish
1/2-teaspoon cayenne pepper
½ -teaspoon kosher salt
1/8 teaspoon crushed red pepper flakes
1-2 tablespoons fresh lime juice
¼- ½ jalapeno pepper or chipotle chile, finely minced (optional)
Tortilla chips

Place all the ingredients in a bowl and toss gently to mix. Do not over-mix, the guacamole should be somewhat chunky.

Transfer to a serving bowl and serve immediately or place plastic wrap directly on top and refrigerate up to eight hours. Serve garnished with the cilantro sprigs and Tortilla Chips.

Glazed Baby Back Ribs (adapted from The Fifty Dollar Dinner Party, Simon and Schuster, 1998)

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Serves 6

For the glaze:
2 garlic cloves, minced
½ teaspoon five spice powder (optional)
1 teaspoon chopped gingerroot
½- 1 teaspoon crushed red pepper flakes
¼ cup hoisin sauce
¼ cup plum sauce
¼ cup oyster sauce
3 tablespoons low sodium soy sauce
1/3 cup sherry vinegar

3 racks baby back ribs (about 2 – 2 ½ pounds each)

1 teaspoon kosher salt
½ teaspoon black pepper
½ bunch scallions, chopped, for garnish
¼ cup coarsely chopped cilantro leaves, for garnish

To make the glaze: Place the glaze ingredients in a small saucepan and bring to a boil over medium high heat. Set aside to cool.

Preheat the oven to 250 degrees.

Place the ribs in a large baking pan, transfer to the oven and bake 1 ½ hours. Drain off the fat and coat with the glaze. Cover and refrigerate at least overnight and up to three days.

To cook the ribs: Prepare a grill.
Place the ribs on the grill, sprinkle with the salt and pepper and cook, brushing with glaze from time to time, until deeply browned on both sides, 10- 15 minutes. Cut into 6 slabs, transfer to a platter and serve immediately, garnished with the scallions and cilantro.

Asian Slaw (Also from the $50 Dinner Party)
This crunchy, colorful coleslaw is a delicious change from the mayonnaise-laden American version.

Serves 6

For the dressing:
6 tablespoon seasoned rice wine vinegar
6 tablespoons canola oil
2 teaspoons sugar
1 teaspoon black pepper
1 teaspoon kosher salt

1 head red cabbage, shredded
2 carrots, cut into julienne
8 scallions, finely sliced

¼ cup lightly toasted sliced almonds
¼ cup lightly toasted sesame seeds

To make the dressing: Place the ingredients in a small bowl and mix well.
To make the slaw: Place the cabbage, carrots and scallions in a medium size bowl, toss, add the dressing and toss again. Cover and refrigerate at least one hour and up to 4. Add the almonds and sesame seeds just prior to serving.

Fresh Blueberry Pie (adapted from The BakeSale Cookbook, Simon and Schuster, 2000)

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Some people will insist that this be served with vanilla ice cream but for me, this is perfect as is.

For the crust:
3 cups all purpose flour
¾ teaspoon kosher salt
1-2 tablespoons sugar
½ pound (2 sticks) unsalted butter, chilled or frozen, cut into small bits
4-6 tablespoons ice water

For the filling:
2 ½- 3 pints fresh blueberries, well washed
2/3 cup sugar
¼ cup all purpose flour or 3 tablespoons cornstarch
½- 1 teaspoon finely grated lemon zest (optional)

Preheat the oven to 400 degrees.

To make the crust: Place the flour, salt and sugar in a food processor and process until combined. Add the butter, bit by bit, and process until it has the consistency of coarse cornmeal. Gradually add the water and process until the dough pulls away from the sides. Divide in half and form into balls. Press down to form discs. Cover and refrigerate at least one hour and up to 1 day.

Roll out each disc into a 12 inch circle and gently place one in a 9- 9 1/2 inch pie pan.

To make the filling: Place the blueberries, sugar, flour and lemon zest, if using, in a large bowl and toss well. Place the mixture in the unbaked pie shell and cover with the top crust.

Transfer the pie to the lowest shelf in the oven and cook for 15 minutes. Lower the heat to 350 degrees and cook until the fruit starts to bubble and the crust is golden brown, about an additional 30- 45 minutes. Cool to room temperature.

Popularity: 29% [?]

How I get my kids to giggle at lunch

Interview with Gina Flanagan of Lunch Box Cards - Creative cards to make your child giggle

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Q: What is your name? Gina Flanagan

Q: Company name and website? KidsLunchBoxCards.com

Q: We launched in: March 2008

Q: What is your business or what do you sell? We manufacture and sell fun, colorful lunch cards full of interesting facts, riddles and wacky true stories to make your child giggle at lunch.

Q: Who or what was the inspiration behind your company? My daughter Leila. When she was in 2nd grade, Leila would complain about not having friends at school. During those days, when I went to kiss her goodnight, I would feel tears running down her cheeks, and

she would tell me about how she would sit alone at lunch and how humiliating it was. It felt like my heart was splitting in half, and I knew I had to do something. I had recently quit being a costume illustrator for feature films to be a stay at home mom. I started drawing fun cartoons with riddles, quizzes and true wacky stories that I knew would make her giggle, and I put them into her lunch.  The lunch cards worked so well, it changed my daughters life. Kids

would gather around her to see the card-of-the-day and try to answer the quizzes or riddles correctly. The cards sparked conversation, and now she has a huge group of friends. I also used them for my two little girls -if there was a card in their lunch- all of a sudden

mornings were easy!

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Q: How did you get started? Other moms started calling asking where I got the lunch cards. I realized I might have a business so I decided to try to go to print with one set and see what would happen. I knew I would need graphics, so I asked my friend Rose to come on board. We

created test cards- to see what  kids of different ages and genders liked and didn’t like, and what size would be best. After that was accomplished, I asked my retired father (who

created Rice-A-Roni and was the president of family owned Ghirardelli

Chocolate & Golden Grain Macaroni) to be my investor, my husband Markus (an actor who plays the dad on the t.v.show “Unfabulous” )to be in charge of marketing and my very

smart brother to handle all the legal stuff!

Q: How long before your business was profitable, or when is it projected to become profitable? It may be another year before it becomes financially profitable, but emotionally it has been profitable from day 1!

Q: What significant obstacles (if any) have you faced & how did you overcome them? I think our biggest obstacles so far have been what size to make the lunchcards, how to prepare the artwork for print, how the cards should be packaged and displayed.  We are still working out all the kinks but are moving along at each step of the way.

Q: Do you ever feel like giving up at times? If so, what keeps you going? Never. I love it and I see how happy it makes my children. It inspires me work to harder and to share it with other children.

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? I think the most important quality is to love what you are doing. We already have too much to do- if our work isn’t a haven, we run the risk of being miserable.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success?  I think all my years working on movies with talented Costume Designers really helped me understand success and be able to be more organized and understand deadlines.  Doing my own thing now, I have to rely on my own sources for networking and marketing. I book reviews and giveaways on mommy type blog sites.  The internet is a powerful way to market your product in a very cost effective way.

Q: What was the worst advice someone gave you? To hurry up. I rushed going to print and ended up paying a fortune in printing costs. NEVER rush, always do your research and find the best manufacturing price or your profit margin is blown and your prices become too high.

Q: What are your business or personal goals for the next year? To redesign my website and attract advertising.

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Starting a business is time consuming. Make sure you have the time to commit to it, if you don’t, you will always feel frustrated.

Q: is there anything else you wish I had asked?

Yes. How do you market to your customers?

I created a monthly e-newsletter as a marketing tool.  I have a blast creating it. In writing it I meet moms doing amazing things, and find healthy products I would have never known about. In sharing my findings with other moms I am able to stay in contact with my customers and hope they share my product and newsletter with others.

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Popularity: 33% [?]

Do you have a QuickSite?

This interview is with Merri Jill Finstrom, creator of HUTdogs - an easy-to-use website builder that is affordable and comes with excellent customer service - to which I can personally attest!
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Q: What is your name? Merri Jill Finstrom

Q: Company name and website? HUTdogs, a division of Emjay Creative

Q: We launched in: 2004

Q: What is your business or what do you sell?
HUTdogs offers 3 products right now, QuickSite a web builder, QuickSqueeze, a squeeze page maker and BYOL (bring your own laptop) workshops.

Q: Who or what was the inspiration behind your company?
HUTdogs stems from a graphic design business, Emjay Creative, that I started about 11 years ago. With Emjay Creative, we provide strategic design solutions for a variety of clients, marketing collateral, newsletters, annual reports, sophisticated web sites and direct mail.  Over the years a lot of people have asked if we could create a web site or internet solution for under $500. So we came up with HUTdogs. Our main goal with HUTdogs is to provide affordable on-line tools and solutions that are easy for us to deliver (everything is in a system or group delivered) and provide the quality of service and tool that we use for our higher end web client but scaled down a bit to meet the demand for affordability (under $500).

Q: How did you get started?
I worked in the marketing department for the American Red Cross as their creative services manager for 10 years. During that time I did a bit of freelancing and got a taste for being my own boss. I then took a part time job and cut in pay for a hospital and asked if I could work from home 30 hours a week. They said yes! This allowed me the time and flexibility to take on a couple clients and build my business. Word of mouth spread fast and within 2 years, I went out on my own, keeping the hospital and the Red Cross as clients. They were valued networks as well and still give me referrals and work to this day!

Q: How long before your business was profitable, or when is it projected to become profitable? My income tripled once I took the risk to leave my job. I had enough clients lined up who like working with me so it was easy. I’ve never looked back. It was one of the best decisions I’ve made in my life. I know that I have much more job security in my own business and can make more money than any job can offer.

Q: What significant obstacles (if any) have you faced & how did you overcome them? There are little obstacles everyday. But I know they come with the territory of having your own business and as you get seasoned you don’t take them personally, you just problem solve and move on.

Q: Do you ever feel like giving up at times? If so, what keeps you going? I never feel like giving up because I really love what I do. I’m blessed to be able to make money in a creative way. The thought of working in a 9-5 job with a boss and the office culture absolutely gives me a panic attack.

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? Where do I begin? I talk to a lot of people who want to start a business. From my point of view, you either have what it takes or you don’t. Sounds brutal, but I meet so many people who sit on their ideas and never do them. You have to have a good attitude and think in a powerful positive way about everything. You have to be able to put yourself out there, keep talking about your ideas, and not get wrapped up in perfection… just do it and see what happens. Then adjust along the way. Keep trying new things.  Take some advice but in the end be strong enough to trust your own instincts. Yes, time management is important but that’s secondary. The best entrepreneurs I know are people who make quick decisions and constantly move forward.  This skill creates time management.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success? Other positive entrepreneurs. I love to talk to them, brainstorm with them and spin with ideas.

Q: What was the worst advice someone gave you? I can’t remember.

Q: What are your business or personal goals for the next year?
I want everything in a solid automated system. We are building a club that I want to grow into something extraordinary. We find there is power in bringing people together to talk about modern concepts but in an old fashioned way.

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship?
JUST DO IT! Trust your instincts, make sure it is something you really love doing then ask for what you need. When I started my business, I asked for a flexible work situation. I asked for customers. I keep asking for what I need.  Be flexible. Know that things unfold in business that you may not have expected. Have an attitude of “experience is what you get, when you don’t get what you want.”

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Q: is there anything else you wish I had asked?
Yes, How has motherhood made you a better entrepreneur?

Being a mom has made me more organized and a master at time management. Having my own business and a small child to care for is a balancing act but it has forced me to learn the art of being present in the moment….when I’m working, I focus, make faster decisions and move forward so that when I’m with my daughter, I can really focus on her and “be present” in our time together.  It also helps me stay creative in my work. Watching her discover new things that I’ve taken for granted gives me so much more perspective and this translates into everything I do in my business and creatively.

Popularity: 23% [?]

Are you a doer or a dreamer?

Article by Sarah Shaw | Entreprenette
Sarah teaches people how to take their “big idea” and turn it into a bankable tangible product.


When I received an email from Martha Stewart about the third annual Dreamers into Doers contest, it really got me thinking about all the things we - me and you - dream about our lives.  Everyone has dreams, hopes and desires; but do we act on them or wait for them to happen to us? I have been a doer my whole life and have realized lately that I sometimes forget about my dreams - which is why this struck me as so poignant.

Do we need to make our dreams become a reality?
Do they happen naturally if they are meant to be?
Meaning – is there a higher self that controls your destiny?

I have been thinking about this now for a few days.
Since I have always been a doer – have an idea and make it happen kind of gal – I just “did” all the time and never really thought about my dreams in the sense of “Oh I’d like to do this now”. I think I usually just decided to make something happen and I’d start on the process. It might have been sort of unconscious. Like when I started my first handbag business - I didn’t really stop to think, “Can I really do this?” I never felt like the “doing part” was a job - It all sort of came naturally to me. I don’t mean the “how to” part – that I had to dig around and figure it out like everyone else. But I mean the passion to make it happen. I guess I never let anything get in my way when I was making a dream come true.  So this makes me wonder – was it meant to be, was this my destiny? Or was it only my hard work that made it happen?

Cut to many, many years later – I am now a teacher/coach/mentor and LOVE it. I never did anything to become one – it happened naturally. I feel like I was drawn to teach what I know. Was this a dream I never knew I had? In fact, it was the farthest thing from my dreams. Funny story actually – I moved to LA after college to work in the movies as a costumer while I was applying to grad school to get a MFA in Costume Design. I wanted to design costumes on Broadway and thought I needed this degree. Ultimately, I got a full scholarship to NYU - but never went. By that time, I was already successfully working on movies in LA and didn’t see the “need” for a MFA since I wasn’t going to go to Broadway after all, and I never wanted to be a teacher! Funny how things come full circle when you least expect it!

That said, being an Entreprenette means that you are a doer of your dreams. Sometimes your dreams just unfold and happen before you, and the work part seems very minimal – like it sort of falls in your lap. Other times you work very hard to make your dream a reality – usually more often than not. Entreprenettes thrive on finding ways to make it happen, but at the same time, we find that if it is meant to be, it happens almost effortlessly. Being an Entreprenette means being committed to your vision and doing whatever it takes to get there. A strong vision puts so much power in your hands mentally, spiritually and physically.  A vision will help you deal with adversity and get you through it. Knowing that you have to eat, drink and breathe your vision to achieve success is the key to being a successful Entreprenette.

Our dreams come in all sizes and shapes, personally and professionally. Dreams are an important part of real life as well as the imagination. When I think back on my life and the dreams that have become a reality I am amazed.

I speak French fluently
I worked on big Hollywood films
I launched a handbag line and it was hugely successful
I patented something
I married a Frenchman
I finally got pregnant – with identical twins, no less
I had an incredible friendship with my father
I am a business coach/teacher/mentor

What are your dreams and how are you becoming a doer today?

Popularity: 12% [?]

Are you your own best advocate?

Article by Sarah Shaw | Entreprenette
Sarah teaches people how to take their “big idea” and turn it into a bankable tangible product.

As funny as this may sound, it struck me today as I was drying my hair that we are our OWN best advocate.  I know this deep down inside but I often forget, or just don’t think about it. Note to self: Think about this every day all the time! We know our products best and should be talking about them, working them into conversations and GETTING them into the hands of potential users as often as possible.OK back to my hair – I have curly hair but really prefer straight (the grass is always greener right?) and drag out that blow dryer and products galore to get it that way.

So last weekend I held a seminar about the 10 simple steps to starting a product line and I was given a leave-in conditioner sample to try out by a woman there.  I have to say – I  was immediately suspicious when she said, “This is the best  detangler, static controller, frizz stopper you will ever try and on top of that, it has all kinds of vitamins and stuff to make your hair shiny.”  “Yeah right” I thought!  Anyhow, a week later when I realized I forgot to try it – I tried it today…… I am amazed!

IT WORKED!
IT WAS A MIRACLE

She was 100% correct.  I am hooked.  I wrote her the gushiest note ever and she now has a client forever!  She took the time to hand me a sample, follow up with an email and see where it got her?

IT WAS A MIRACLE

She was 100% correct.  I am hooked.  I wrote her the gushiest note ever and she now has a client forever!  She took the time to hand me a sample, follow up with an email and see where it got her?

Talking about your product (or idea if at that stage) will only help spread the word and attract new buyers.  You have the passion and commitment to make this happen more than anyone; more than your sales reps, more than your stores, more then your BFF, your significant other, and more than your mom.   If you want your hair to look as great as mine did (does?) then click here to buy her Vita Plexx.  This is a total shameless plug and she has no idea I am doing this!

Be BOLD, take action steps today to reach out to the people you are most afraid of.
Is it stores? The media?

Here are a few pointers to ATTRACT your next potential customer:

1.    Create a list of “dream stores” - Call them all and find out who the buyer is.                                        A few ways to find these stores are:

  • Magazines (online and in person)   example: Luckymag
  • Look at competitors websites and “borrow” their list.
  • Google Google Google ex:  Boutiques Denver – you will see how many retail stores come up - then call call call.
  • Trade lists with a friend in similar industry

2.    Make sure your catalogs are up to date and looking good.
3.    Stay on top of your current stores – call or email, check in from time to time to see how sales are going, make friends with the buyer.
4.    Reach out to the media.  If you don’t want to go sit in a bookstore and find the contacts yourself, you can join seeking designers.com for $20/month and they provide media lists and PR opps FREE with your membership + you get to build a little store on their website for more exposure. Awesome right?
5.    Join helpareporterout for FREE PR opps 3x  a day.
6.    Join some networking groups that cater to products or your demographic.  I like smartyla and savorthesuccess
7.    Twitter, Facebook, Linkden, etc……….
8.    Send email updates with specials from your website
9.    Offer an incentive to get them to sign up on your mailing list.  I offer 25% off on Simply Sarah
10.    TALK about it with as many people as possible all the time.


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Popularity: 32% [?]

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