Archive for the Entrepreneur

Let Your Light Shine

I have been ensconced in this 5-day incredible event with mind-blowing geniuses around me every day.

2 weeks ago I wrote about how distraction = inefficiency.  This was just something I had observed in my own life, and wanted to pass on the ways that I figured out to try to be as efficient as possible. Many of you thanked me for these pearls of wisdom.  Well, you’re welcome!

So, yesterday I heard Eban Pagen speak about the very same thing.  He even went on to say that distraction and interruption are the #1 priorty in business these days -  both of these things = ineffeciency.

His suggestion is to get into a routine and do the same thing every day at the same time.
Make a schedule and stick to it.  There are times to answer emails, engage in social media, do sales calls, take meetings, do interviews, talk to your friends, eat, etc…  His experience is that ritual helps you focus. It takes away the need to wonder what you should do next that’s for sure!!

Eban suggests that the morning hours are the most productive hours to get the important work done.  I totally agree.   You have way less distractions, chance is on your side that there wasn’t time for too many things to go wrong yet, and you can concentrate and give the BEST part of your brain power to the most important stuff you need to work on.

We live in a world of information overload.  Our inboxes are full all the time, the phones are ringing off the hook, and unless you make a commitment to turn it all off to concentrate on the ONE thing at hand, you are going to get distracted and in turn, generate mediocre results or maybe no results.

Let’s make a pledge to each other to have the most result oriented week ever.  Send me your pledge and I will hold you accountable.

I pledge to turn off my email and phone every time I sit down at my computer to do anything other than answer email.

I pledge to write down my tasks, hour by hour on my calendar so I know what I am doing every minute.

I pledge to wake up at least 30 minutes before my children and take some time for myself every morning.

Popularity: 86% [?]

7 Ways To Make Them Want You

By Sarah Shaw


Some people think that just having a super cool product is enough to make people want to buy it. Maybe you have done your research and know your customer, packaged it super cute, posted it on your website, sold it to a store or two and are now waiting for the rest of the world to find you. Good for you for getting it done and out there……but now comes the fun….. and hard part.

I know that a lot of you are thinking, “What is she talking about? The hard part was actually getting it made!” Yes, I agree, that can be hard, fun, challenging, creative, and invigorating. But the sales part – otherwise known as getting buyers to want you is the second half of the equation.

Since I am a bootstrapper, and in the trenches every day just like YOU working on my accessory line, I am always trying new sales strategies as everyone needs to fill the pipeline ALL the time.

Here are my Top 7 ideas to get your product out there for FREE so that buyers WANT you.

These are ideas you can use over and over with new “launches” each week to keep your customers intrigued and coming back for more.

1. Take a photo of your product in use. People need to be shown how to use it. Even if it’s as simple as note cards, suggest sending a handwritten (gasp!) note to someone each week thanking them for something they did for you. Come up with ways to use the cards other than as thank you’s. With the ease of email, we need to remind people about these “old fashioned” ways!

2. Send this photo out in your newsletter. Instead of always trying to “sell” your customers something, give them ideas of how to use what they already have or start giving them the idea that they NEED to have it. TIP: I switched from Constant Contact to Rate Point earlier this year and they have an automatic feed of your newsletter to your twitter page. One less step and you can customize the tweet……and they are cheaper. And no, I don’t get referral fees from them!

3. Post this image with some great text on your website. Changing the images weekly gives people a reason to visit more often (and hopefully purchase) if they are guided there by a clever photo and ideas of how to use your product. You may catch them needing a hostess gift or birthday present……they will need to hear from you often to remember to buy from you.

4. Post the image with your clever text on your Facebook Fan Page. You can even ask your fans to share the ways they use their note cards. Or even ask them for the creative ways to reuse or repurpose cards they receive. This creates interaction on your page which in turn creates more visibility and drives potential fans to your page and hopefully to your website to purchase.

5. Twitter it – Facebook just launched an automatic update of your posts to twitter. It should be on your fan page. Easy to set up. How easy is that? One less step to getting the word out.

6. Post these ideas on your blog. NO brainer here right? If you are connected on Network Blogs it will auto update it to Facebook and twitter for you.

7. Other ideas: Poll your Facebook Fans, see what they like about certain products you make or are thinking of making. Find complimentary companies on twitter and FB and make friends with them. You might be able to do a cross promo with them and drive fans to each other. Be sure to tweet about useful info not just about buying your products. Retweet (RT) things you find useful. You can use the search functions on both FB and Twitter to find good matches for you.

Popularity: 83% [?]

Distraction = Inefficiency

By Sarah Shaw


As an up and coming Entreprenette you are probably wearing many hats and often feeling overwhelmed. We all hope to walk into our office (or the dining room :O)) and hope to be able to cross everything off our to-do lists each day before it gets out of control …….right? I sure wish it was like that for me!! Obviously that’s not always a reality but here are a few tips to help you get closer to wiping the board clean and make the most of your time.


1. Power Hours: Assign hours or minutes to certain projects. Get a calendar going with times on it and really schedule yourself to get in a rhythm. Maybe you spend 1 hour 2x a day answering emails, 25 minutes on Social Media 2x a day, lunch, exercise, design, meetings, 5 minutes of stretching……you get the picture. Having power hours really gets the job done. Turn off everything else during that time and ONLY work on that. You will be amazed at how fast you can work when totally dedicated.


2. Realize your potential: Before you assign yourself a task, think about if you are the best person to do it or if it is something you can outsource. Even when the money is tight, sometimes outsourcing can free you up to do the things you really excel at and is a much better use of your time. Outsourcing is a great option if you really don’t enjoy the task or are just really bad at it.


3. Don’t assume; ask questions: When speaking to a prospective or current client, try to really understand what they are asking of you. Sometimes we just want to please and take on more that we can chew. You will waste a lot of time back tracking or trying to reinvent the wheel rather than just having listened well the first time and offering what was within your means or area of expertise.


4. Know when to go: Get off the phone as soon as possible. When a caller keeps you on the phone longer than necessary, gently prompt her to end the call. You could tell them that you have another call, that you are on a tight deadline or, if they have requested something, tell them that you want to get started on it immediately.


4a. Know when to listen: Get a voicemail ONLY system so you don’t have to answer the phone and can just check the messages a few times a day. You can always give special customers your cell number. I use Voicemail Depot for this myself and it works wonders for me and my team.


5. The desk makeover: Make your environment conducive to working. Organize your workstation to minimize wasted time searching for lost papers or files etc…This covers two areas: your actual work space and the area surrounding it. Take the time to clear your desk of any distractions - Think about the things you use on a regular basis and have those at the ready – everything else can go on a shelf waiting for its moment in time. You may want to find some storage type bins and or baskets you can use to help you be more organized and have easy access to the things you need to do your job.


6. Flex your muscles: Organize your files so you can find what you need quickly. I like to have files near my desk of things I am currently working on……Everything else is either on my laptop or in a filing cabinet.


7. Find your sweet spot: In retail they say, “Location, location, location.” The same is true in a home office. A desk located in a high-traffic area is as welcome as a marching band in a library. Try to find a quiet place to work so you can concentrate and be as efficient as possible. If this means on your bed then so be it….


8. Conserve gas: If you are in production mode or just have to travel a lot to visit with clients, stores or whatever else….try to plan out your week and group areas together to maximize your time. Most people are accustomed to waiting to be called upon, and will not feel like a day or two is neglectful of you. I think you will find you are more pleasant and happier to be there when you are not so rushed and trying to get more places than possible.

Popularity: 86% [?]

This Bag Is HOT HOT HOT

My friend Fern designed this bag and just gave me one as a gift.  Can I say how much I LOVE it? We are going to Colorado in a week and I am thrilled to have such a great travel bag.

Madbaggage is an eco-friendly vegan handbag line. Fashionable and green, the company is totally PVC-Free, made mostly of polyurethane with bamboo and coconut hardware. The MadBaggage mission is to make a difference with earth friendly choices. How awesome right?

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Mine is the celery color with black patent trim and is super chic!


Popularity: 100% [?]

There’s No Time Like Now

There’s No Time like Now
By Sarah Shaw

I hosted a Tele-call with Mike Michalowicz, Author of the The Toilet Paper Entrepreneur, this past week and it really got me thinking about how much we put off in the hopes that we can do it better if we wait for our “circumstances” to improve.

What does this mean exactly?

  • Are we waiting for the economy to improve?
  • Are we waiting to learn some more “stuff” before we get going?
  • Are we trying to find money to fund our project?
  • Are we hoping to get someone’s “approval” to begin?
  • Are we just scared?
  • Are we waiting until our kids are toilet trained?
  • Are we hoping it will all be perfect the first time?

How did we get to this point and what can we do about it?

First of all, as Entreprenettes trying to launch in general, we work harder than anyone else we know, usually logging in 16 hour days to get it all done.  We sweat over the smallest detail, worry about every penny and try to read as much as possible to get it done as close to right the first time.

Is this going to change if any of the above “circumstances” change?
NO WAY JOSE
None of those things on your list make a difference in when you decide to get your rear-end in gear.

As Mike reminded us all, it’s time to think outside of outside the box.

LET’S KICK THE EXCUSES TO THE CURB SHALL WE?

  • The economy will improve and if you are ready to take advantage of it then you will come out on top.
  • As you DO, you will learn more.
  • Try to figure out how to get things for free.  An example is to go to a local college and try to get the business school to take on your business as a project.
  • If you can’t find someone who likes your idea then it might not be a good one.
  • Entreprenettes are scared all the time but keep going.
  • No kid ever went to college in a diaper.
  • You will probably want to update your idea from time to time so don’t worry about it being perfect now. It will probably never be perfect to you.

Here are some suggestions for taking just ONE step this week towards
making your “big idea” a reality.

  • Make one call you have been putting off.
  • Ask one question you need to know to move forward.
  • Research one thing on line.
  • Ask one person if they like your idea.
  • Be thankful that you have an idea worth pursuing.

When in doubt, take the next step.

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Popularity: 84% [?]

Let’s Make a Difference

Started by a shrink and a stylist, Retail Therapy provides the latest in “feel good” apparel & accessories.  Their motto “take care of yourself, take care of the world” inspires us all to be organic, recycled, and earth-friendly in our products.

My twins have these tees and we just planted the hangtags in the garden.  I am so excited to see the flowers grow!

A LITTLE SOMETHING ABOUT THEIR COOL TEE SHIRTS…
• Tees made of organic cotton, recycled polyester & naturally occurring rayon
•  Tees made of 100% organic cotton
• Even our RT logo tag is organic cotton!
• “Feel good” shirts with positive messages
• Silk screened with non-toxic water based inks
• Prewashed so they are super soft & won’t shrink
• Individually rubbed with rocks to get that funky worn look
• Hang tags made of 100% post-consumer waste & embedded with flower seeds
• When tags are planted, wildflowers will grow… really, we’re not kidding!
• Hang tag string made from handmade recycled paper & tinted with vegetable dyes
• We donate a percentage of profits to charity
• Retail Therapy tees have already been seen on TV & are worn by celebs!
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Popularity: 78% [?]

Do you Want to Create an Upside to the Recession?

Article By Sarah Shaw | Entreprenette

I have been knee deep in my new 26-week Entreprenette course for the past few weeks and am so inspired by the projects these women are bringing to the world.  And to top this off, I feel like every time I open a magazine or the newspaper these days there’s an article about someone FINALLY taking the steps to launch their “big idea”.  I feel totally surrounded by innovation and creativity.
Do you get as excited as I do when you hear people talking about their ideas?   When I hear ideas, my mind starts to whirl, I start to visualize and get these amazing colorful pictures. I start to see the item in stores, magazines and even on people or in a house.  Sometimes I have to bite my tongue to keep from overwhelming them with my ideas about how they can get started and manufacture it, market it, package it, and get PR……..my mind just starts ticking and I want to teach them everything I know! I have a very photographic mind and when ideas start flowing I can “see” them very quickly  - it has been a very useful tool for me over the years – especially with designing my own line.

Did you know that during the great depression the ideas for the
Twinkie, Monopoly and the Photocopier were born?

What will this recession be remembered for?
What will be created today, tomorrow and the next day?
Will you be one of the innovators mentioned in greatness?
What are you waiting for?

This is the time to launch that idea you’ve been sitting on for years.
Don’t’ let someone else beat you to it.
Did you know:

  • Inventors groups have doubled in size.
  • Patent filings are going up each day for individuals, while going down for large corporations who are cutting back.
  • Licensing companies phones are ringing off the hook.

I read this article in the LA Times about students from The Pratt  Institute in NY who were challenged to create their “big idea” for $1.  How can that be done you wonder? Well I wondered as well and was so impressed by their ingenuity and drive to create interesting products for $1 or less.
You can do it too!
Now is the time to get moving and create that prototype you’ve been dreaming about.
What are you waiting for?
Go ahead – take the $1 challenge.  What can you find, borrow, or get to make this happen?
Start at home – make a prototype with anything on hand.  Use clay, paper, wire, socks, bed sheets, whatever will be easiest for you.  Glue it, staple it, bake it.  Visit the hardware store for more unusual items needed.  Ask friends, a handyman, even your husband, dad, brother, mother, sister, wife or significant other for help if they‘re handy.
OK how does it look?
Let us know – we want to support you.

Popularity: 62% [?]

Build it with Buzz…….

Posted by Sarah Shaw | Entreprenette | Simply Sarah

I am so excited! I was interviewed on the MS. CEO Radio show earlier this week.
If you want to learn how I launched my first handbag line and got tons of press for myself then tune in to Build it with Buzz.

Popularity: 78% [?]

How I launched My Eco-Friendly Handbag Business

Interview with Marty Stevens-Heebner  - Creator of Rebagz eco- chic handbags

Q: What is your name? Marty Stevens-Heebner

Q: Company name and website?
I have three companies.
Rebagz Eco-Chic Handbags
Half the Sky Designs LLC
Altered Shoes

Q: We launched in: July 2007

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Q: What is your business or what do you sell?
Rebagz™ Eco-Chic Handbags are made from colorful hand woven recycled juice packs and recycled rice sacks with vibrant graphics already printed on them.  We’re human-friendly as well as eco-friendly because all our bags are made under fair trade conditions.

Q: Who or what was the inspiration behind your company?
My interest in eco-design and fair working conditions dates back to my human rights work in Chiapas, Mexico amid the aftermath of the Zapatista rebellion. I was amazed by the inventiveness of the artisans in Chiapas, who lacked resources but more than made up for that with their originality and flare.

Q: How did you get started?
Prior to launching my handbag line, I had a small but successful business creating original handcrafted jewelry.  By the fall of 2006, I decided it was time to create an accessories line that would appeal to a broad market, and that’s when I decided to go into handbag design.

Q: How long before your business was profitable, or when is it projected to become profitable? Let’s just say the economic crisis affected our ability to be completely and consistently profitable.

Q: What significant obstacles (if any) have you faced & how did you overcome them?
The economic crisis!  That and time management.  We’re a small company and there are so many different hats I have to wear, especially with my book Altered Shoes coming out a few months ago.
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Q: Do you ever feel like giving up at times? If so, what keeps you going?

What entrepreneur doesn’t get frustrated?  But I’ve always been a problem solver, and believe that there are always opportunities in any problem.  I also love what I do!

Q: What qualities (i.e., family support, discipline, time management) do you think are necessary for a women entrepreneur? All of the above!  I also think it’s important to be very people-friendly because things like customer service can make or break you.

Q: What is the one thing (book, website, coach, mentor, tool, blog, service, etc) that you value and can say has contributed to your success? My publicist Lisa Elia – LisaEliaPR.com and ClearPublicist.com – has been instrumental in getting the word out about us.  Thanks to her, we’ve been featured in dozens of magazines and newspapers.  Not only does this generate buzz, but it also helped us indirectly as well.  The most obvious example is that one small article in a trade publication was read by the person who then became our QVC liaison.

Press is vital!  And Lisa’s one of the best.  The great thing is she teaches you how to do it on your own through ClearPublicist.com!

Q: What was the worst advice someone gave you?
Being told I needed to be in showrooms all over the country.  It’s incredibly expensive to position yourself that way, and there’s no guarantee they’ll really make the effort to sell your product.  I’m very picky about what sales reps I’ll work with because you really need to make sure you’re working with people who have a strong work ethic and enjoy their work.  That’s the trick!

Q: What are your business or personal goals for the next year?
To vastly expand our internet presence, plus I’ll be launching my consulting business via ManufacturingTheRightWay.com.  I want to help entrepreneurs avoid the mistakes I made, so I can save them massive amounts of time and money in the manufacturing process.

Q: What advice would you give to someone just starting out in business or thinking about taking the leap into entrepreneurship? Now’s a great time to do it!   The economy’s beginning to show signs of life again, and as people start spending again, you’ll be ready to take advantage.

Q: is there anything else you wish I had asked?
I’m just so flattered you asked in the first place!  Thanks very much for the opportunity.

I will add this: I think it’s becoming increasingly important to make sure that the people who make your product are doing so under fair and decent conditions.  Also the whole environmental movement seems to (finally!) be here to stay.  I hope that being eco-friendly and human-friendly becomes the norm rather than a niche in 10 years or so……….so why not just start off working that way?

Popularity: 72% [?]

Father’s Day Dinner

Guest post by Sally Sampson - Author, Cookbook Writer, Mother

Father’s Day arrived just a few weeks after my husband and I separated. I wasn’t quite ready to cut the strings as far as my children were concerned so I invited him over for a Father’s Day dinner with his favorite foods. I planned on grilling and as luck would have it, there was a torrential downpour. I schlepped the extra grill, a small Smokey Joe, to the floor of the covered front porch and squatted down so that I was at grill level, turning the ribs just so and brushing them just so and all of a sudden I started to laugh and laugh at what I was doing: my soon-to-be ex inside, dry and warm, surrounded by our cute and adoring children, who were handing him chips coated with guacamole and me outside, alone, listening to the pelting rain, working so hard. Although I cared that the meal was delicious- and it was- my chief concern was that our children didn’t have to deal with the fallout from our problems but instead got to honor, pamper and love their father, which is, after all, the point of Fathers Day. 

One of the nicest things about this menu, other than pure deliciousness, is that the ingredients can all be purchased and prepped 3- 5 days ahead: let the avocadoes ripen, make the Slaw dressing, the rib glaze and the pie dough. Bake the ribs 2 days ahead and make the pie the day before. Viola! Father’s Day will be the breeze you need it to be……………
Guacamole (adapted from From Warehouse to Your House, Simon and Schuster, 2007)

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The most important element in great guacamole is the avocadoes, which must be perfectly ripe: they should be supple and yield just slightly when you touch them. Since it’s rare to find them in this condition be sure to buy avocadoes at least 3- 5 days before the big day. To accelerate the ripening process, place the avocado in a paper bag with an apple. If it’s already ripe enough, simply refrigerate it; it won’t continue to ripen in the fridge.

Guacamole can be made a few hours ahead: cover tightly with plastic wrap, making sure the plastic comes in contact with the guacamole. This will prevent it from turning brown.

Yield: about 2 ½-cups

3 perfectly ripe avocadoes, peeled, pitted and coarsely chopped
1 small beefsteak tomato, coarsely chopped
3- 4 scallions, washed, roots and tops trimmed, chopped
1/4 cup chopped fresh cilantro leaves, plus additional for garnish
1/2-teaspoon cayenne pepper
½ -teaspoon kosher salt
1/8 teaspoon crushed red pepper flakes
1-2 tablespoons fresh lime juice
¼- ½ jalapeno pepper or chipotle chile, finely minced (optional)
Tortilla chips

Place all the ingredients in a bowl and toss gently to mix. Do not over-mix, the guacamole should be somewhat chunky.

Transfer to a serving bowl and serve immediately or place plastic wrap directly on top and refrigerate up to eight hours. Serve garnished with the cilantro sprigs and Tortilla Chips.

Glazed Baby Back Ribs (adapted from The Fifty Dollar Dinner Party, Simon and Schuster, 1998)

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Serves 6

For the glaze:
2 garlic cloves, minced
½ teaspoon five spice powder (optional)
1 teaspoon chopped gingerroot
½- 1 teaspoon crushed red pepper flakes
¼ cup hoisin sauce
¼ cup plum sauce
¼ cup oyster sauce
3 tablespoons low sodium soy sauce
1/3 cup sherry vinegar

3 racks baby back ribs (about 2 – 2 ½ pounds each)

1 teaspoon kosher salt
½ teaspoon black pepper
½ bunch scallions, chopped, for garnish
¼ cup coarsely chopped cilantro leaves, for garnish

To make the glaze: Place the glaze ingredients in a small saucepan and bring to a boil over medium high heat. Set aside to cool.

Preheat the oven to 250 degrees.

Place the ribs in a large baking pan, transfer to the oven and bake 1 ½ hours. Drain off the fat and coat with the glaze. Cover and refrigerate at least overnight and up to three days.

To cook the ribs: Prepare a grill.
Place the ribs on the grill, sprinkle with the salt and pepper and cook, brushing with glaze from time to time, until deeply browned on both sides, 10- 15 minutes. Cut into 6 slabs, transfer to a platter and serve immediately, garnished with the scallions and cilantro.

Asian Slaw (Also from the $50 Dinner Party)
This crunchy, colorful coleslaw is a delicious change from the mayonnaise-laden American version.

Serves 6

For the dressing:
6 tablespoon seasoned rice wine vinegar
6 tablespoons canola oil
2 teaspoons sugar
1 teaspoon black pepper
1 teaspoon kosher salt

1 head red cabbage, shredded
2 carrots, cut into julienne
8 scallions, finely sliced

¼ cup lightly toasted sliced almonds
¼ cup lightly toasted sesame seeds

To make the dressing: Place the ingredients in a small bowl and mix well.
To make the slaw: Place the cabbage, carrots and scallions in a medium size bowl, toss, add the dressing and toss again. Cover and refrigerate at least one hour and up to 4. Add the almonds and sesame seeds just prior to serving.

Fresh Blueberry Pie (adapted from The BakeSale Cookbook, Simon and Schuster, 2000)

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Some people will insist that this be served with vanilla ice cream but for me, this is perfect as is.

For the crust:
3 cups all purpose flour
¾ teaspoon kosher salt
1-2 tablespoons sugar
½ pound (2 sticks) unsalted butter, chilled or frozen, cut into small bits
4-6 tablespoons ice water

For the filling:
2 ½- 3 pints fresh blueberries, well washed
2/3 cup sugar
¼ cup all purpose flour or 3 tablespoons cornstarch
½- 1 teaspoon finely grated lemon zest (optional)

Preheat the oven to 400 degrees.

To make the crust: Place the flour, salt and sugar in a food processor and process until combined. Add the butter, bit by bit, and process until it has the consistency of coarse cornmeal. Gradually add the water and process until the dough pulls away from the sides. Divide in half and form into balls. Press down to form discs. Cover and refrigerate at least one hour and up to 1 day.

Roll out each disc into a 12 inch circle and gently place one in a 9- 9 1/2 inch pie pan.

To make the filling: Place the blueberries, sugar, flour and lemon zest, if using, in a large bowl and toss well. Place the mixture in the unbaked pie shell and cover with the top crust.

Transfer the pie to the lowest shelf in the oven and cook for 15 minutes. Lower the heat to 350 degrees and cook until the fruit starts to bubble and the crust is golden brown, about an additional 30- 45 minutes. Cool to room temperature.

Popularity: 50% [?]

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